Coco and Caviar

Coco and Caviar Clothing, a fashion brand known for its edgy and cool designs, was facing a paradox. Despite having a massive social media following and designs that resonated with a young, vibrant demographic, sales were not reflecting the brand's popularity. The brand's digital infrastructure was in dire need of an overhaul.

Challenge

The brand faced two primary challenges:

1. A suboptimal digital platform (Squarespace) that was hemorrhaging potential sales due to poor user experience and conversion issues.
2. A vast, engaged social media following that loved to engage and share but was hesitant to purchase.

Our Approach

Trex Marketing began with a comprehensive internal audit, revealing that the brand had lost approximately a million in potential sales due to website inefficiencies. Recognizing the brand's strengths, we crafted a multi-pronged strategy:

• Platform Migration: We transitioned the brand from Squarespace to Shopify, a platform better suited for ecommerce scalability and efficiency.

• Website Optimization: Addressed critical pain points in the checkout process, ensuring a seamless user experience. We also rectified shipping issues that were potential deterrents for buyers.

• Leveraging Social Media: With a robust following on Facebook and Instagram, we designed ad campaigns that spoke directly to the brand's audience, turning followers into customers.

• Email Marketing Revamp: Transitioned the brand's substantial Mailchimp subscriber base to Klaviyo, offering advanced segmentation options. This move allowed for more personalized and effective email campaigns.

• SMS Campaigns: Introduced SMS marketing, providing another touchpoint to engage and convert the brand's audience.

• Mobile App Development: Recognizing the brand's high retention and repeat customer rate, we developed a mobile app to further enhance customer loyalty and provide an additional sales channel.

Results

The transformation was monumental. By addressing the brand's digital infrastructure and leveraging its strengths, Coco and Caviar Clothing experienced a surge in sales and customer engagement. The brand's social media following was not just spectators anymore; they became loyal customers, driving the brand's revenue and growth.

Conclusion

Coco and Caviar Clothing's journey underscores the importance of aligning a brand's digital strategy with its strengths. With the right tools, platform, and approach, Trex Marketing turned potential into profit, setting the brand on a trajectory for sustained success.

From The Client

“Trex Marketing's expertise unlocked the potential of our social media following, leading to explosive growth!" - Cocaine Caviar Clothing”